(Noggin is available in 22 million homes, including customers of DirecTV and Dish Network, with 30 million the year-end goal.) And it still shuns commercials, with a business plan not unlike C-SPAN’s it is paid for by the cable affiliates and satellite-TV providers that carry it. In some respects, Noggin hasn’t changed since it began in 1999. Yet they share a common bond: If you’re a tween, “everything is the most embarrassing ever and you’re scared to ask anybody anything,” says the 39-year-old Ascheim. What of tweens? Their age range, roughly 9 to 14, may seem wide. “They’re already asking, Why? How much? How does that work?” Preschoolers are “kind of an obvious target when you want to do educational TV,” Ascheim says. One channel, two constituencies, and even a new name. As of April 1, it will concentrate on two oddly compatible audiences: As Noggin it will play to preschoolers, and as “The N,” it will aim for the children known as tweens. Noggin a 3-year-old, education-driven, commercial-free channel for kids is being relaunched with a new dual focus. Tom Ascheim poses with the muppet stars of Play
0 Comments
Leave a Reply. |